The domain is basically the focal point of any website’s access. It defines the name of the business the website is linked to. You must put in a lot of effort and think in deciding the domain name. The domain name will stay with you forever and it will also be the identity of your store/business. Whatever you choose keep in mind that it will be the face of your brand in front of not only your customers and clients but also in front of the competitors. It must stand out and have an identity of its own. Following are the main things to keep in mind before you buy a domain name.
Competition
Do your market research. Observe what the competitors chose as the domain name. You must stand out but stay within the range of the market. You cannot have a name that is completely in the opposite corner from where your competing brands are. Also, study the relevant keywords and check if the competitors are using them in the domain name or not. Adding the keyword in the domain name can be an absolute game-changer for your SEO as well.
Easy to type
When you plan to buy a domain name, always choose something easy and simple. If you choose some fancy word from the dictionary, not everyone will remember it or the spelling. It will just be inconvenient for the users, and a disadvantage for the sales. If people cannot remember it or type it they won’t visit it as frequently. A simple word will stick to people’s minds more easily and they will remember it on the tips of their fingers so it will be a win-win situation.
Avoid slang words
Slang words and pop culture are quite eye-catching and gain popularity fast but it is not the best choice for domain names. First, it would not look authentic and formal to most people which could reduce customer trust in your brand. Secondly, it might be famous and popular right now but some years down it could lose its value and popularity. After that, it would just be a meaningless word with absolutely no value or backstory.
Short and crisp
Buy a domain name that is short and unique. Keeping it short will also aid in sticking to people’s minds. It should be short and unique. The shorter the domain name is, the easier it will be to remember. Short domain names also help in SEO when it comes to meta titles because the domain does not cover the entire space available. Also, short names tend to be more creative without adding everything in one place.
Check for more options than .com
Go beyond .com domains. You must be wondering why is that so? It is because it will make your website stand out. Moreover, you will have better options when you choose something other than .com. You can also choose your country’s code letters, or something specific to the type of brand. For instance, a website for the gym can have .studio, or education-related websites can have .edu. Explore your options and you will notice how many more names are available.
Availability of social media handles
Always remember that the domain name and the social media handle names must be identical. It is just a rule of marketing. Before you buy a domain name, first check its availability on social media platforms that you are planning to use. It will save you from the hassle of changing it or wasting your money.
Selecting a domain for your website could be tough but we have explained all the main points to keep in mind before you buy a domain name. It will help you to make the right decision!
